5 Mistakes Artists Make When Submitting to Open Calls

You found the right open call. The theme resonates. The deadline is weeks away. You submit and then you don’t hear back. It’s a familiar experience for many artists, and it’s rarely about the quality of the work itself. More often, it comes down to how the work was presented, small, fixable things that make…

How Do I Price my Work?

The delicate process of deciding how much to charge for your artwork is a struggle for most artists. The tug of war between the need to have your work recognized for its worth and the need to make it accessible to collectors is a difficult balance to strike. There are some common sense guidelines to

Mistakes When Approaching Galleries for Representation

In an average week I may be approached by as many as 20-35 artists looking for gallery representation. Most of them are ineffective. Are you making the same mistakes they are? Before I explain, let me introduce myself. My name is Jason Horejs. I have owned Xanadu Gallery in Scottsdale, Arizona, for more than eight

Writing an Exhibition Proposal

Here, the basics of what to include in an exhibition proposal. Here’s a simple way to get a feel for the components of a proposal. Remember those five W’s from elementary school journalism: Who, What, When, Where, Why (and How). Who are you? What is the actual exhibit you are proposing? When is it available?

Art Resale Rules

Art resale rules have become the art world norm: what are they and are they enforceable? Art sales contracts now often include terms stating when and how you can—or rather, how you cannot—sell a work. Read article...