In an average week I may be approached by as many as 20-35 artists looking for gallery representation. Most of them are ineffective. Are you making the same mistakes they are? Before I explain, let me introduce myself. My name is Jason Horejs. I have owned Xanadu Gallery in Scottsdale, Arizona, for more than eight
Curators, Galleries, Presenters, Publishers, Producers, Dealers, Stores, etc. The harsh reality is that there are more artists than there are places to show case their work. Thus, those “in the places” seem to hold many of the cards. However, one still has to make an effort to get their work out there. We also recommend
Here, the basics of what to include in an exhibition proposal. Here’s a simple way to get a feel for the components of a proposal. Remember those five W’s from elementary school journalism: Who, What, When, Where, Why (and How). Who are you? What is the actual exhibit you are proposing? When is it available?
A professional artist’s success is in direct correlation to finding the right markets for his artwork. The million dollar question is ”Where can I market my art and get the most out of my efforts?” First, determine if you are really serious about selling what you make. Selling is what separates the amateur artist from
For homebased artists and craftsmen, selling at fairs and shows provides an opportunity to ring up sales and find new customers at little cost and no overhead. Typically, shows charge just a few hundred dollars for a booth and allow artists to enjoy big markups on the work they create–profits they don’t have to share
